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How to answer "Why Should we hire you? " - Interview Tips

 Why Should we hire you?  Why should we hire you is another one of the most important job interview questions asked in the interview and if you are not prepared for this question well in advance then it will be the toughest. So prepare the answer beforehand. To answer this question then you should have a good understanding of the key requirements of the job. To answer this question you should highlight what makes you a perfect candidate for this specific job opportunity. Describing the selling points relevant to the job such as job experience, industry experience, technical skill and company cultural fit will ensure your success in getting this job opportunity. If the job opportunity requires a change in industry or career, you should convince the interviewer that your experience and background will match the new role. This has to be done i f your experience does not match directly with the job. And if the job candidate has little or no experience then you should convince the ...
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Understanding Electronics Retail Store

 Electronic Retail Store

retail, retailing, retail store, electronics, electronic retail store
Photo by Hasan Albari from Pexels

The Electronic retail store comes under Specialty Retail Format which sells consumer electronics products. Examples of Electronics Stores in India are Tata Croma, Reliance Digital, and E-Zone. 

Electronic Retail Stores sell Television, Audio Equipment like speakers and soundbars, Washing Machines, Refrigerators, Air Conditioners, Small Appliances like Water Purifier, Microwave Owen, Laptop, Printers, Laptop accessories, Mobiles and Tablets

There are basically 4 Department/Category in the electronic retail store, which are:

  • Large and Small Appliances
  • Communication 
  • Information Technology and 
  • Home Entertainment
What are the products involved in these 4 departments?

Large And Small Appliances: These are also called White Goods
  • Washing Machines - Top Load, Front Load & Semi-Automatic
  • Refrigerators - These include Single Door, Double door, Side By Side and Family Hub
  • Air Conditioners - Different types of ACs are Window AC, Inverter And Non-Inverter AC, Split AC
  • Small Appliances - Microwave Owens, OTG grills, Cooktops, Stoves, Inverters, Fan and Coolers, Room heaters, Vacuum Cleaners, Personal grooming kits, Hairdryers, Chimney and Hobs, Water Purifiers, Home Care Products etc to name some of them 

Communication: These are the products used for communication purpose and they include:
  • Mobile Phones - also called Wireless Phones - Android & iOS
  • Wired and Cordless Phones
  • Tablets - Android and iOS
  • Wearable and Fitness Watches - Smart Watch
  • Mobile accessories - Screen Guard, Charger, and Cables

Information Technology: These are the products which help in information and technology and they include:
  • Laptops - Windows and macOS
  • Desktops - Windows and macOS
  • Printers - InkJet, LaserJet and DeskJet printers
  • Hard disk and IT Accessories like Mouse, Keyboard

Home Entertainment: These are also called Black Goods
  • High-End Televisions - 32", 40", 55", 65" and 75" televisions
  • Audio Systems - Party Speaker, 2.1, 4.1, 5.1, and 7.1 speakers
  • Digital Media Players - DVD, Blueray, Consoles
  • Bluetooth Speakers and Headsets - Smart Speakers, Blue tooth Audio headsets, Earbuds, etc

Usually, the sales contribution in an electronics store is as follows:

  • Large and Small Appliances - 30%
  • Communication - 35%
  • Information Technology and - 15%
  • Home Entertainment - 20%
Manpower & Store Size: 

Manpower depends on the store size and business volume, if the store is doing sales below 2 crores then it will have one Store Manager and One Department Manager and if the store is doing sales above 3 Crore then the store will be having Two Department manager and One Store Manager.

The sales staff in the Electronics store are very trained as they need to explain each and every feature of the product to the customers, so for this, they are trained regularly from the training team and also the Brand team trains the employees on the new launches. The main challenge in Electronic store is with respect to the after-sales service. The after-sales service team has to be very strong for the success of an electronic store.

Apart from sales associates, there will be brand promoters deployed by the respective brands and these brand staff will take care of their respective brands. Also in the backend team along with Commercial Manager and Material Manager, we have a Customer Care Engineer (CCE) and Customer Relationship Manager(CRM). CRM will take care of customer queries and customer complaint closures and issues. CCE will be responsible in coordinating with the CRM team and resolving the customer complaints and issues.

How the Products are displayed in Electronic Store?

Display in Electronic retail store is very unique. Here the stores will be getting the fixtures from the brand to make the brand look attractive. These are called Space On Hire (SOH) fixtures. Also, the product is displayed as per the brand i.e. prominent brands are placed at the entrance of the store. For Example, you may find Apple products at the entrance in many of the retail stores especially in Tata Croma and Reliance Digital, and prominent regional electronic players.

And in the Large Appliance and Television section, the products are placed according to technology and price-wise. The latest technology with high price is displayed at front in the department at a prominent place. The products are placed in the High to Low Price Range i.e. High prices at the front and low prices at the back.






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