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How to answer "Why Should we hire you? " - Interview Tips

 Why Should we hire you?  Why should we hire you is another one of the most important job interview questions asked in the interview and if you are not prepared for this question well in advance then it will be the toughest. So prepare the answer beforehand. To answer this question then you should have a good understanding of the key requirements of the job. To answer this question you should highlight what makes you a perfect candidate for this specific job opportunity. Describing the selling points relevant to the job such as job experience, industry experience, technical skill and company cultural fit will ensure your success in getting this job opportunity. If the job opportunity requires a change in industry or career, you should convince the interviewer that your experience and background will match the new role. This has to be done i f your experience does not match directly with the job. And if the job candidate has little or no experience then you should convince the ...
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What is Above the Line (ATL) and Below the line Marketing (BTL)

 ATL & BTL Marketing

Marketing is all about knowing the needs and wants of the customer and serving the customers as per their needs and wants. In Marketing, we use two strategies to market our products which are called Above the Line Marketing and Below the Line Marketing strategies. Let us discuss and understand the same in this article.

Above the Line Marketing (ATL):

ATL Marketing is used to boost the brand image and reach the maximum audience. ATL uses mass media methods to reach and target a wider audience. Usually, in ATL marketing we use conventional marketing mediums such as Television, Radio, Print Media, and the Internet to reach the maximum audience.

Here the main objective of ATL marketing is to create a positive brand identity or brand image in the minds of the customer which will create awareness. As it is targeted at a wider audience it is costly to implement and also difficult to measure the impact of the ATL marketing activity.

Below the Line Marketing (BTL)

BTL Marketing is one-to-one communication that is used to reach a specific group of people. Here the target market is small and very specific in nature. Examples of BTL marketing are pamphlet distribution, exhibitions, tradeshows, and Roadshows. Here the major objective is to generate immediate sales of the specific product.

As ATL Marketing is targeted to a very small audience it is very easy to implement and also budget-friendly to execute as quickly as possible. As the target market is small it is very easy to measure the impact of the marketing activity. 

Conclusion:

So, what is the difference between ATL and BTL? 

Above the Line Marketing is largely untargeted and it is targeted at a large number of people so that we can improve the brand awareness and brand image but it is very difficult to measure the results and Return on Investments. Below the Line Marketing is specific in nature and it targets potential customers and specific people, also it is very easy to understand the impact of the ATL activity and easy to implement compared to ATL marketing.

Both the marketing strategies have their own pros and cons and the organizations can identify which strategies are suitable to them depending on the target audience.

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Retail, Retail management, retailing, ATL Marketing, BTL Marketing, above the line marketing, below the line marketing

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