Why Should we hire you? Why should we hire you is another one of the most important job interview questions asked in the interview and if you are not prepared for this question well in advance then it will be the toughest. So prepare the answer beforehand. To answer this question then you should have a good understanding of the key requirements of the job. To answer this question you should highlight what makes you a perfect candidate for this specific job opportunity. Describing the selling points relevant to the job such as job experience, industry experience, technical skill and company cultural fit will ensure your success in getting this job opportunity. If the job opportunity requires a change in industry or career, you should convince the interviewer that your experience and background will match the new role. This has to be done i f your experience does not match directly with the job. And if the job candidate has little or no experience then you should convince the ...
PLANOGRAM
A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases. Planogramming is a skill used in merchandising and retail space planning.
We all know that buildings are constructed with the help of architectural drawings. So in retail, a planogram relaces the architectural drawings. When the retailers open any new store, they should have an exact plan of product and fixture placement in the store, so the planogram will help in doing this activity.
So the Planogram can be defined as architectural drawings which will help the retailer to understand where the merchandise should be stocked in order to catch the customer's attention and make maximum impact in the sales.
Why Planogram needed?
- It helps in keeping the right stock at the right place
- It will help in proper space utilization
- It will help in maintaining the uniformity of the store: look and feel will be the same across all the stores of the same retail chain.
- Also, a planogram will help in maximizing the sales of the store
Who Prepares the Planogram?
Planogram or POG is prepared by the Planogram team and Visual Merchandising team from Head Office. It is prepared by before opening any new store or it can be changed every year for the existing stores based on the need. The software used usually is Computer-Aided Design Software
In the Planogram The products are placed either vertically, horizontally or they can also be placed in blocks in the retail store.
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| Vertical & Horizontal Display |
In addition to Horizontal, Vertical, and Block displays, we also have Market Share product placement and Margin Share Product placement. In market share product placement the product which generates the maximum sales is placed at the entrance of the store for the customers to notice it immediately and buy it.
And in Margin Product placement the product which generates the maximum margin or maximum profit is placed at the prime location. This will help in achieving the bottom line i.e. it will help to earn profits.
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Great write up for retail management and detailed discussion in blog, My many doubts got clear after this, I am also doing my online MBA course in finance and retail management form distance learning center .
ReplyDeleteWow that's really great.... Wishing you all the very best for your MBA.... Glad to hear from you.....
DeleteYour blog is really informative and is also written in well mannered. Thanks for sharing this knowledge with us. I enjoyed reading it.If you are looking for category management software then do visit Opencatman for best offers.
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