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How to answer "Why Should we hire you? " - Interview Tips

 Why Should we hire you?  Why should we hire you is another one of the most important job interview questions asked in the interview and if you are not prepared for this question well in advance then it will be the toughest. So prepare the answer beforehand. To answer this question then you should have a good understanding of the key requirements of the job. To answer this question you should highlight what makes you a perfect candidate for this specific job opportunity. Describing the selling points relevant to the job such as job experience, industry experience, technical skill and company cultural fit will ensure your success in getting this job opportunity. If the job opportunity requires a change in industry or career, you should convince the interviewer that your experience and background will match the new role. This has to be done i f your experience does not match directly with the job. And if the job candidate has little or no experience then you should convince the ...
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Importance of Signage in Retail Stores

 What Are Signages

signage, retail store signage, retail signage
Signages are the visual communications that provide directions, identification, information, orientation, warnings, regulations, or restrictions via symbols/words to our customers. These are also advertising tools for giving information on promotions and offers

Why Are Signages Important

  • These are an ideal way of communicating with customers as they inform, educate and instruct customers.
  • Customers associate signages with the store design
  • For chain stores like ours, standard signage designs give customers a sense of familiarity with the store

How Do We Do It

* Standardization of signages

* Guidelines for signages

* Signage placement

* Signage requisition

* Timely display and removal of signages

* VM fixtures management

* Re-ordering of the fixtures

* Training of team leaders on handling the fixtures

* Mannequins in the store

* Space on hire

* VM weekly checklist

Standardization Of Signages

All the retail stores must print and install the standard set of Store signage :

  • The signages are printed on standard signage paper with the logo/design
  • The design is provided by HO
  • Sourcing/ordering is done at the zones through registered vendors with whom rates have been negotiated

Guidelines For Signages

Important points to be kept in mind where text on the signage is concerned Offers/promotions

  1. Must stand out prominently
  2. Not be cluttered
  3. Have information that is accurate and relevant
  4. The product's name must be written in full along with size/measurement/ capacity clearly mentioned
  5. Product name’s spellings must be checked to ensure accuracy

Signage Placement

Multiple offers need to be displayed on a single fixture and print two offers on one page only. Regional languages to be used wherever possible. All similar signages on the floor must be at the same level of elevation. Proper fixtures must be used for installing/fixing signage. Signages must be fixed at the correct locations. A3/A4 signages must not be used on wall units.A3 signages must be used on floor stacks or in promo areas only

Posters must not be stuck on:

  • Walls
  • Pillars
  • Tables

In case there is a temporary requirement to display signage on any wall:

  • The store head’s approval is required
  • A-frame holder must be used
  • Sticking tapes or cello tapes are not allowed

Double-sided tapes must not be used on pillars, walls, or fixtures. The paint or wall gets chipped when the tape is pulled off leaving the adhesive behind that attracts dust.

Signage fixtures must undergo extensive cleaning quarterly

Signage Requisition

Department Manager (DM)/team leader (TL) and their teams are responsible for printing signage and all signages have a standard template that must be followed.

The TL ensures that the correct information is provided to the DM/store visual merchandiser (VM). This includes the: Content of the signage and the type of signage required (this depends on the fixture where it needs to be installed). TL will request DM and the VM to approve the signage requirement

Once approved, the team leader (TL) must: Enter the requisition in the signage requisition register and print the signage in the specified format for installation on the respective items.

The cluster visual merchandiser (VM) is responsible for training the signage makers (the department managers and the team leaders)

Timely Display And Removal Of Signages

Team leaders of respective sections must: Install the signages on the promotional merchandise as soon as the promotion starts and remove the signages when the promotion ends

VM Fixtures Management

Cluster visual merchandiser(VM)/store visual merchandiser (VM) must: Issue the fixtures and VM accessories to the respective department managers/assistant department managers. Ensure an updated stock report for all the VM fixtures present in the store is available with him/her at all times. Based on the stock report, conduct a stock check on the VM fixtures once every month

The department manager/assistant department manager of the respective sections is responsible for maintaining and maintaining the visual merchandise fixtures. Any damage must be reported to the cluster visual merchandiser/store visual merchandiser

Physical stock count of signage fixtures must be done every quarter in the following months - May, September, December, and March

Reordering The Fixtures

Cluster visual merchandiser (VM)/store VM must: Maintain 5% extra stock of all VM fixtures to ensure that broken fixtures are not used on the floor. Reorder fixtures from HO to ensure that the store has an adequate number of fixtures at any given point of time

Carry out a physical count of the fixtures and place orders for the store and this needs to be approved by the zonal experience design manager and Zonal business manager. Forward this to the concept head for approval

  • The approved requisition must be sent to the central procurement cell (CPC) who will dispatch the fixtures to store

Ordering must be done only once every quarter. For any exceptions, prior approval must be taken from the head of the department -- experience design

For special promotions where extra fixtures are required: The fixtures must be ordered well in advance and they must reach the store a week before the start of the promotion

Zonal experience design managers must: Maintain inventory in the warehouse for the approved stationary for signage. Decide and freeze on the basic minimum quantity of signage paper required by each store with usage and dispatch timelines

The cluster visual merchandiser (VM)/store VM must reorder the stationery to ensure that the store always has basic minimum stock

Training Of Team Leaders On Handling The Fixtures

The cluster visual merchandiser (VM)/store VM must ensure: That all team leaders are comfortable handling the fixtures, accessories, and mannequins. This ensures that losses are reduced due to the rough handling of fixtures

The zonal HR/cluster VM must ensure that all new joinees in the zone undergo the visual merchandise training. The store HR ensures that the visual merchandiser (VM) conducts training for all new joinees (team leaders and above)

The respective section team leaders must explain the visual merchandise standards to their team members and this includes:

  • Signage handling
  • Signage usage
  • Signage application

Mannequins In The Store

A Mannequin is a physical doll or dummy used to display the latest merchandise on it to attract customers and increase sales. It is used in the apparel department or in an apparel specialty store

A physical count of mannequins must be done every month. lf the mannequins are damaged/need refurbishing or additional ones are required:

  • The store must contact the cluster visual merchandiser (VM)/store VM
  • Cluster VM/store VM orders the mannequin from the approved vendor

VM Weekly Check List

The responsibility of a cluster visual merchandiser (VM)/store VM is to:

  • Audit the signages in the section
  • Fill the weekly checklist with the department manager(DM) or assistant store manager (ASM) by doing a store walk

Discrepancies must be noted in the action plan improvement report and shared with the SM. The checklist must be:

  1. Signed by the SM
  2. Sent to zonal design manager every month

What signage guidelines must be followed at the store?

  • Offer signages must be prominent
  • There must be no cluttering on the signage
  • All information must be accurate and relevant to the offer
  • The product name must be mentioned in full
  • The size/measurement/capacity of products must be clearly mentioned
  • Check the spelling and ensure correct information is mentioned on all signage
  • For multiple offers on a single fixture print two offers on one page only
  • Use regional languages in signages, wherever possible
  • In the store, all similar signages on the floor must be at the same level of elevation



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